Custom commerce platforms
Build buying experiences around your products, customers and the way orders need to work.
Build digital products
Digital commerce connected to the whole business.
Panlab has developed different ecommerce applications and platforms, from tailored buying experiences to connected marketplaces. We also develop and integrate popular ecommerce platforms with operations, marketing tools and AI-assisted workflows.
Building connected digital products since 2017.
More than a storefront
Commerce shaped around how you sell and deliver.
The buying screen is one part of the system. We consider the catalogue, customer journey, platform, data, integrations and operational work that make each order possible.
B2B ordering
Support account-specific catalogues, quote requests, approvals and repeat purchasing.
Multi-vendor marketplaces
Bring sellers, listings, orders and marketplace operations into one coordinated platform.
Established platform integration
Develop with and connect popular ecommerce platforms to the systems around them.
Connected operations
Link commerce with inventory, payments, shipping, fulfilment and business applications.
Marketing & analytics
Connect customer and order activity to digital marketing tools, campaigns and measurement.
AI-assisted automation
Explore recommendations, catalogue enrichment and service workflows with appropriate review.
Ongoing improvement
Refine performance, usability and workflows as channels, customers and business needs change.
Commerce in focus
Connect the marketplace and the moments after the order.
One customer journey.
Many moving parts.
Marketplace platforms
Give sellers and operators a clearer way to work.
Marketplace applications can coordinate seller onboarding, catalogues, order review and the workflows behind a multi-vendor experience.
Marketing & AI
Turn commerce data into useful next actions.
Connect ecommerce with digital marketing tools and explore AI-assisted recommendations, catalogue work and customer journeys with the right oversight.
A connected approach
Plan the journey and the systems behind it.
We look at what customers need to do, how your team fulfils each promise and where an existing ecommerce platform or custom development fits best.
- 01
Understand
Map your customers, products, channels and the operational steps behind every order.
- 02
Shape
Choose the right commerce experience, platform approach and integrations for the use case.
- 03
Connect
Build the buying journey and link the data and workflows needed across your business.
- 04
Improve
Use feedback and commerce data to keep the experience and its supporting processes useful.
2017
Established in India.
Working across borders.
Clients across
- India
- Africa
- Middle East
- Singapore
- US
- Europe
Digital commerce FAQs
Questions about commerce and marketplaces?
Tell us about your products, channels and existing systems. We’ll help you explore a practical next step.
Talk with our teamWhat kinds of ecommerce platforms does Panlab develop?
Panlab has developed different ecommerce applications and platforms. We can build tailored buying experiences, B2B ordering workflows and marketplaces that connect customers, sellers and the work behind each order.
Can you work with an existing ecommerce platform?
Yes. We have experience developing and integrating popular ecommerce platforms. The right approach depends on the platform, its available APIs and the changes your business needs.
Can ecommerce connect to marketing and digital marketing tools?
Yes. We can connect ecommerce data and workflows with suitable marketing tools for campaigns, audiences, analytics and automation, with attention to data quality, consent and the integrations available.
How can AI help an ecommerce business?
AI can assist with tasks such as product recommendations, catalogue enrichment, customer-service workflows and commerce insights. We assess each use case, its data and where human review should remain part of the workflow.
Can orders connect to inventory and fulfilment systems?
Yes. Commerce applications can be planned to connect orders with inventory, payments, shipping, fulfilment and other business systems, subject to the capabilities and access available for each integration.
Let’s build what’s next
What should your commerce platform make possible?
Share the selling experience, marketplace or integration challenge you have in mind. We’ll start with your requirements and discuss a suitable approach.
Buying experiences.
Connected operations.
Commerce built around your business.