Dedicated API platform
Use your business WhatsApp presence through a platform built for coordinated messaging and automation.
Transform operations
Make business conversations more connected.
Panlab has a dedicated WhatsApp API platform that helps customers use their business WhatsApp for promotions and automated communication. We connect campaigns, customer replies and operational updates to the systems behind your business, so messages arrive with a purpose and the next step is clear.
Business messaging connected to real workflows.
The platform & services
From a relevant promotion to a useful reply.
Our platform gives business WhatsApp a place within your wider customer journey. We plan communication around customer permission, approved messages and the information needed to respond well.
Promotional campaigns
Plan relevant offers, launches and announcements for contacts who have agreed to receive them.
Message templates
Prepare and manage the approved templates needed for business-initiated messages.
Audience organization
Connect customer information and group contacts around suitable communication needs.
Automated updates
Trigger timely messages for suitable events such as enquiries, orders, appointments or service steps.
Conversation workflows
Guide common questions through useful responses while providing a clear route to a person.
Application integration
Connect messaging with CRM, commerce and custom systems so communication follows the actual business process.
Campaign visibility
Review message activity and customer responses to improve the timing and relevance of future communication.
Messaging in focus
Promote thoughtfully. Automate the moments that matter.
Relevant outreach.
Connected responses.
Promotions & campaigns
Reach the right customers with messages they expect.
Plan campaign content for opted-in contacts, organize audiences and use approved templates for business-initiated messages.
Business communication
Connect a customer question to the next useful action.
Link suitable replies and updates to order, service or CRM information, with a route to your team when a person should take over.
Our approach
Build the conversation around the customer journey.
We start with the message a customer would welcome, the permission to send it and the system that knows when it is needed. Then we shape the campaign or automation and test what happens when the customer replies.
- 01
Map the journey
Choose the customer moments where a WhatsApp message or reply would be useful.
- 02
Connect the data
Identify the business system, contact permissions and event that should drive each message.
- 03
Configure & test
Set up templates, audiences and automation paths, then test the customer experience.
- 04
Run & refine
Review delivery and responses, respect opt-outs and improve the communication over time.
2017
Established in India.
Working across borders.
Clients across
- India
- Africa
- Middle East
- Singapore
- US
- Europe
WhatsApp automation FAQs
Questions about business messaging?
Tell us what you want to promote, automate or connect. We’ll help shape a suitable messaging journey.
Talk with our teamDoes Panlab have its own WhatsApp API platform?
Yes. Panlab has a dedicated WhatsApp API platform that customers can use with their business WhatsApp for promotional communication and automation.
Can we send promotional messages to customers?
Yes, to contacts who have agreed to receive that category of message. Business-initiated WhatsApp messages use approved templates, and customers’ opt-out requests must be respected.
What business communication can be automated?
Suitable workflows may include enquiry acknowledgement, order or service updates, reminders and responses to common questions. The automation is planned around your systems and a clear route to a person when needed.
Can the platform connect with our CRM or ecommerce system?
We can plan integrations with suitable CRM, commerce and custom applications, depending on their available interfaces and the information each message requires.
What happens when a customer replies to an automated message?
A reply can enter a defined conversation workflow or be routed to your team, depending on the setup. We design the handoff so the customer has a clear way to get help.
Let’s connect your conversations
What should your business WhatsApp help customers do?
Share the promotion, customer journey or communication process you have in mind. We’ll discuss how our platform and integrations could support it.
Relevant outreach.
Timely updates.
Conversations with a clear next step.